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Google ads


What is a Google ads campaign?

Google ads is an online advertising platform were advertisers pay per click (or impression) on an ad. This platform offers several campaign types for achieving different goals and the main ones are Google search and Google display. Search campaign ensures that potential customers find what they're looking for when they look for specific keywords on Google's search engine. Display campaign reaches users as they browse websites within the Google Display Network, and offers a variety of ad formats such as images, videos, and responsive ads to capture attention and drive engagement very cheaply.


How does a Google ads campaign work?


All the previous steps are necessary to guarantee:

  • High number of impressions
  • High interaction rate
  • High number of conversions
  • Low cost per click
  • Low cost per conversion
  • Low cost per lead
  • Precision targeting
  • Authenticity

What can you achieve with a Google ads campaign?

  • Website traffic increase
  • Better brand awareness
  • Sales activation
  • Lead acquisition
  • First position in the search results
  • Advantage over competitors

Do you want to know more?

Our case studies

United Kingdom

Consultation Services

See the case study

Italy

Wineries

See the case study

Czech Republic

Surface Finishing

See the case study

Evaluation of 3 case studies

in one document

See the evaluation

References

"From the point of view of conversions, we obtained the best performances with the Google search campaign.

From the point of view of brand awareness, we obtained the best performances from FB campaign and Google Display campaign.

Regarding the new projects, during the campaign we collected 10 new opportunities.

We consider this a very good result!

This result was achieved thanks to our teamwork and certainly thanks to your precious support.

You have been a competent, serious and reliable professional.

During our weekly meetings, you have always given me very useful tips for campaign optimization; you have always been available and proactive.

For these reasons (and for your great humanity) I want to thank you and congratulate you.

Looking forward to other new opportunities!"

I can't help but praise the online advertising team.

The campaign to offer free capacity for our surface finishing has landed on fertile ground.

Thanks to our joint effort, this campaign has brought us many business opportunities and this activity has helped us increase our profits.

I enjoy our cooperation very much, supporting our work with this activity is very beneficial and important.

I would like to thank you for the great cooperation.

I am looking forward to continuing this cooperation and looking for more possibilities and opportunities.


Campaign topics which are fully prepared and ready for localization

Didn't find a topic you'd like to promote? No worries, we'll create a tailored campaign according to your specific needs!


Unlock Success: Tailored Campaigns for Your Goals

Each campaign is meticulously tailored to suit local specifications. With your market knowledge and our skills, tools, and experience in the online world, we will create a precision campaign that effectively fulfills its intended purpose.

My team and I are dedicated to supporting you in achieving your goals. Contact us today to discuss how we can collaborate for your success.

Contact

Lukáš Doleček

Head of Online Digital Communication

ldolecek@aco.cz