"In the campaign, we targeted the entire F&B industry hierarchy, from general managers to restaurant and hotel chefs in the Czech Republic and Slovakia.
Despite initial concerns about the relevance of contacts, the majority turned out to be active contacts, with only a few emails undelivered.
The biggest surprise was that we received the most responses from the target group of General Managers, who are top management and also have the highest decision-making authority. Our colleagues from the sales department immediately contacted them, and price quotes were sent to all 7 contacts. Most of the quotes were accepted, and delivery is expected to take place during the year 2024, following planned construction modifications.
I especially appreciate the quality of the database. We are also thrilled that we were able to directly contact decision-makers, speeding up the entire process and avoiding further approvals. Without the database, it would have been challenging to obtain valuable information such as email or phone numbers.
According to some reactions, it was also evident that we contacted them at the right time, for example, when the director himself was dealing with a smelly competitor's separator.
Given the quality of the contacts, we would definitely like to continue similar campaigns in the future. Finally, I would like to praise the excellent cooperation with the online advertising team."
